Do you need more than one page for your website?
Simple is sometimes best and when thinking about how to promote your business, a one page website is probably the best place to start giving you the opportunity of providing prospective clients all they need to know about your services and how to contact you.
This post looks at the benefits of a single page web site and the information you need to include, to start attracting new business.
A website gives you a medium for your business to promote its services to clients wherever and whenever they are looking for these services. It is available 24 hours a day, 365 days a year and can be found via search engines and promoted via social media.
Even a single page web site can give an enormous amount of useful information to prospective clients looking for your services. Dividing it into common sense relatable sections, makes it easy for website visitors to find the information they are looking for.
Selecting a good Content Management System (CMS) for your website, even though you are just publishing one page, allows you to add more pages and associated posts as your business grows.
We always choose WordPress because it provides the main building blocks for you at the start of your website, has many Themes and Plugins to extend and improve your site, giving you the ability to accomplish almost anything.
The Theme gives you the framework for your website, basically the overall appearance. It allows you to set default text sizes, font types and colours.
Plugins (free and paid) give you additional functionality, such as Beaver Builder which allows you to design web pages and posts. Facebook Pixel and Google Analytics tracks your visitor traffic. Mailchimp gets you started with a mailing list. Yoast SEO checks your web page as you progress and highlights modifications to allow the page to rank higher on search engines such as Google.
We talk about SEO a little later.
So this is where you start to design your page and you need to take your visitor on a journey, beginning with your services and ending with a 'call to action' to contact you.
Get your business message across explaining your products and services, giving the reasons why they should be coming to you. A mixture of text, photographs and video is a must here to get interested parties hooked.
Show who is providing the services here and explain their function in the business. People buy from people, so make it easy for clients to get right to the person they need to talk to.
Tell people about the great feedback you are receiving from your current clients, people relate to other busnesses that are having the same problems and they find it easier to use somebody like you who has already solved that problem.
Finally your call to action is to get your visitors to contact you, so put all the forms of communicating with your business here. Telephone numbers, email address, business address, google map, social media accounts, WhatsApp link and of course your automated email signup (i.e. MailChimp).
Search Engine Optimisation is a process of formatting your website to ensure it ranks as high as possible in Google's search. Google web crawls internet sites to determine their content and ranks them against the very many queries they receive on their search facility. Below we provide some simple guides, by no means extensive, that you can incorporate into your page.
A Focus Keyphrase is a few words that describes the purpose of the webpage. It is obviously one of the main pointers for Google to understand what the page is all about. So include it in the first paragraph of the page and then at different points to reiterate the page's purpose.
Including the Focus Keyphrase in the URL after your Domain name (uncomplimentary referred to as the Slug) is another great place for Google to understand your webpage.
The SEO title and meta description is all about telling Google about your page, but be aware of length restrictions, you would rank lower for longer more detailed descriptions.
Google likes to see internal and external links within your content. Internal links show your content has a good structure. External links are proving your content can be supported by ratified sources.
Images are obviously good for getting visitors' attention, but Google's web crawlers cannot understand an image so it is important to provide each image with an Alt Text Description.
The final SEO component we look at, is the text length. The webpage or post should contain at least 300 words. Google believes this is the minimum number of words for a webpage or post.
A Mailing List allows you to start sending out your content to interested parties, it keeps them up to date with your new services and products. So get a button or widget added to your webpage to offer your visitors a chance to sign up.
This is the subject for another post, but we provide a brief introduction here as your webpage should collect visitors' details if they are interested in your products and services.
The are many mailing list platforms and they all offer similar services, allowing you to capture email addresses and send out appropriate qualified content to keep recipients engaged with your products and services.
When storing visitors' email addresses, it is important to comply with GDPR rules. You should not store personal information without the owner's agreement and you should frequently ensure this information is up to date and relevent.
It is fair to say, as your business grows, not all your mailing list subscribers will be interested in all your service. This is where it is important to segment your list, ensuring only appropriate content is sent out to those interested in it.